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How Credit Card Machine Is Helping Small Merchants?
A credit card machine is one of the innovative outcomes of technology. We are living in an era where technology is really playing an important role in our life. The fact is that we cannot imagine our life without technology. It has gradually brought an upgraded shape in almost every sector. If we specifically talk about the business, we can say that the ecosystem of payment has been changed and the main reason behind it is the advanced payment terminal. Moreover, people are preferring credit card and debit card transactions after the arrival of COVID-19. Online business industry is flourishing as people are shopping sitting at home.
The current situation is not suitable for the brick and mortar business strategy. If you are someone who is still operating an offline business, you are probably following the wrong path. You have to embrace the technology in order to cope up with the competitive situation. You might not have knowledge about the online business but, the entire thing depends upon the magnitude of the dilemma that the situation presents in front of you. If the situation demands online business, you have to act accordingly.
Technology has always an ace up its sleeve and therefore, you don’t have to worry. With the advancement of technology, we have now various payment terminals and the credit card machine is one of them. Considering the present situation where social distancing is very important, people are using credit cards for making bill payments. If your business does not have a credit card machine, you will not be able to accept credit card payment.
At present, there are many merchant processors offering a credit card machine. But, the online business does not only rely on the payment terminals such as the credit card machine. There are many more things that you need to know in order to elevate your business to the next level. The complicated online pricing structure is undoubtedly one of them. Different merchant processor solution offers different types of payment structure such as interchange plus pricing structure, flat rate pricing structure and many more. You have to understand these pricing structures and you can choose the pricing structure as per your requirement.
Interchange plus pricing structure is very complicated. The rate depends upon the business you are doing and the card that consumers are using. It is quite dynamic in nature. On the other side, the flat rate pricing is very simple. Here, you will just need to pay a fixed price for every transaction. If you are running a small business where the overall monthly transaction remains very low, you can go with a flat rate pricing structure.
Well, another thing that you must know is the credit card transaction process. Customer generally makes a transaction with their credit cards by swiping on the credit card machine. After that, the merchant processor solution gets the required credit card information such as card number, CVV code, transaction amount and many more. The virtual platform shares the information with the credit card network and the credit card network finally passes the information to the credit card issuing bank. The bank checks the available amount in the cardholder’s account and depending upon the available amount, the bank approves or declines the cardholder’s transaction. After that, the credit card issuing bank shares the same information with the credit card brand and the brand passes the information to the credit card processor. So, this is how a credit card transaction gets completed.
Now, if you want to start an online business, you must have a payment terminal through which you can accept credit card payment online. We at International Payment Solutions offer top-notch payment terminals and credit card machine is one of them. The advantages of using the credit card machine are as follows:
Customer will be able to make contactless transactions
There will no issue regarding security if you go with our payment terminals
We offer various credit card machines and you can choose as per your requirements.
Types Of Terminals
Counter Top Terminals: If you are running a professional service, you must need this. It is ideal for card present transactions. The terminal consists of a 2.5-inch touch display and it has the capability to handle interactive applications designed for professional services.
Long And Short Range Terminals: Well, the long-range terminal has a built-in sim card and therefore, you can operate it anywhere. It does not require a Wi-Fi connection. On the other side, the short-range terminal requires a Wi-Fi connection in order to operate it. You have to keep it inside the Wi-Fi range.
Not An IPS Merchant?
So, you have understood the importance of a credit card machine. Now, if you want a payment processor for your business, we will suggest you to go with International Payment Solutions that is one of the reputable payment processors. So, don’t just wait. Get in touch with IPS and elevate your business to the next level.